What Are Mood Boards And Why Should You Use Them?

In the wonderful world of web design, it makes life easier to have organization methods that work. Client satisfaction is very important to maintaining business. Any web designer understands how costly it can be to work hours on a design just to have the client disapprove. A mood board solves common problems for web designers and clients.

A mood board is a type of presentation tool that web designers can use to convey a mood they wish to achieve within the design. It is a collection of ideas that includes concepts, photographs, graphics, fonts, text content, layouts, and color schemes. The mood board provides web designers a way to organize and present these ideas to partners, co-workers, and clients.

Four Reasons to Use Mood Boards

1. Mood boards are flexible for brainstorming

Mockups serve a purpose and there is no reason to stop creating mockups. However, mood boards offer more flexibility while you are in the brainstorming process. Mood boards are useful throughout the design project until you and the client are ready to begin the final project.

2. Establish a color scheme, concept, and vibe

A mood board allows you to establish the overall vibe, concept, and color schemes until you the final design is ready to be put together. You have an opportunity to change images, slogans, layouts, and anything you wish. A mix and match methodology is viable with a mood board, allowing you to cut out or replace certain aspects.

3. To collaborate ideas with team members involved in the design project

When teams are involved in the design process, mood boards allow for collaboration among the group. Having several team members often leads to extraordinary results. With a mood board, everyone can participate in adding to the mood board to come up with incredible designs.

“Mockups serve a purpose and there is no reason to stop creating mockups. However, mood boards offer more flexibility while you are in the brainstorming process. “

4. To communicate with clients

It is important to keep clients in the know with the design process to ensure they approve of the direction a designer is going with the look and feel of their brand. Designers have a very important role in their client’s first impression to potential customers online. With mood boards, clients can participate in or actively critique the mood board to assist the designer with their wishes.

Mood boards help web designers in a variety of ways. Everything from the birth of a design project to the final draft of a design can be implemented with a mood board. Visual brainstorming is essential for web designers and the mood board makes this possible. Clients are also happier because they are not left to wait for a final website to determine if they are satisfied. Web designers do not have to deal with the risk of a final design that may or may not satisfy their client’s expectations. The mood board is a pragmatic approach to brainstorming, collaboration, and presentation.