Puma Lift ist eine Microsite für das nur 173 Gramm schwere Schuhmodell L.I.F.T.. Verantwortlich für die Bewerbung des Federgewichts ist das kreativ schwergewichtige New Yorker Studio firstborn, deren eigenen Angaben zufolge es sich (endlich) um eine Website handelt, die Seeigel, Kakteen und ein strippendes “Mädchen” kombiniert. Nachdem der unbändige Hunger nach Zombie-Alien-Geheimagenten Angriffen mit der Microsite für Microsoft Forefront gestillt wurde, decken sie nun also auch dieses dringliche Bedürfnis gekonnt ab. Puma Lift verfolgt ein einziges und simpel wirkendes Konzept: diverse Gegenstände – ganz gleich wie absurd wirkend – können mit dem Sportschuh interaktiv aufgewogen werden, um dessen erhebende Leichtigkeit zu vermitteln. Die zugehörige Case Study ist ebenfalls sehr interessant.




























Hmmm…. what a strange post… I don’t know what it says, but you guys know that I have an opinion about this! and it’s not good!
Hmmm…. what a strange comment… care to share your opinion?
So, using a translation service it comes out to be some tihng like this . .
Puma Lift is a microsite for only 173 grams heavy shoe LIFT model. Responsible for the application of the spring weight is the creative heavyweight New York studio first born, whose own claims to be (finally) for a site, the sea urchin, cacti and a strippendes “girls” combined. After the unbridled appetite for zombie-alien secret agent attacks with the microsite for Microsoft Forefront was fed, so they now cover this urgent need skillfully from. Puma Lift has a single-acting and simple concept: Various items – no matter how absurd acting – you can interact with the sports shoe, respectively, to the uplifting lightness to convey. The related case study is also very interesting.
Still did not make sense till after visiting the site.
a proper translation would be something like this:
“Puma Lift is a microsite for the new L.I.F.T. shoe which only weighs 173g. Responsible for this lightweight (the website!) is the creative heavyweight studio firstborn in New York. They claim it’s “finally a site with sea urchins, potted cacti and a girl that will strip for you” – (just look up their website). The hunger for a zombie-alien-secret-agent attack has been stilled with Microsoft Forefront years ago (check the link) and finally they cover this urgent need, too (irony). Puma Lift has a straight and simple concept: Various items – no matter how absurd they might appear – can be weighed against the sports shoe to demonstrate its ‘lightness’. The related case study is also very interesting.”