I’m sure you probably heard that saying “If it isn’t broke, why fix it?” but sometimes a company’s logo deserves a facelift. Even some of the most successful companies in the world have completely redesigned their logos, which can help or hurt a company. In the long run, redesigning your logo is a great way to revamp, rejuvenate, and refresh your company or product.
Reasons to Consider Redesigning Your Logo
Provides an Identify
A logo can often define or destroy a brand, whether, you’re a company, product, or person, it’s critical that your logo tells the right story. Sometimes, you need to update your logo to provide a fresher look. From McDonalds, Coca-Cola, Apple, and Nikes, a logo has the ability to withstand the tests of time, which often becomes more recognizable than the brand itself.
Separates You from Your Competition
A logo provides your brand with an identity, which is imprinted on products, business cards, and used to communicate ownership. It can be used to bring in new clientele and introduce your brand to a wider audience. It can also be used to distinguish you from your competition. For example, I’m sure everyone who sees two giant golden arches, which resemble the letter “M” will automatically associate it with McDonald’s. A well-designed logo will not only reflect who you are but also will distinguish you from everyone else.
A new logo can be used to represent a company’s evolution or signify change. Companies often grow and evolve over time, while they introduce new services and products, an updated logo can help signify these changes, which may render the original logo obsolete. A new logo can help introduce your company or product to a newer audience and reach a different demographic.
Original Logo is Outdated or Poorly Designed
Even if you’re a company that has been in existence for 30 years, it still isn’t a bad idea to consider redesigning your logo. Look at it as applying a new coat of paint, sometimes something as simple as changing the color of a car can drastically increase its value. Updating your logo allows you to incorporate new design elements; The last thing you want is an outdated logo that looks like it was created in the 1940s.
Your company or brand is only as strong as its logo, which is why you should consider redesigning your logo. You want your logo to be not only engaging, but also informative, which should be able to communicate with customers and possess the ability to help sum up your business. It creates a great first impression and increases brand loyalty.
If you’re a graphic developer or web designer, then you are more than likely familiar with the need of stock photos. The world of web design is fast-growing industry, which requires web design software, but most importantly stock images. There is a plethora of different sites that provide free stock images, along with low-cost memberships that feature hundreds of thousands of copyright-free images to choose from. Here is a list of 6 of the best stock photo websites, which are based upon customer reviews and personal experience.
Pexels is a website that features free public domain stock photos from all around the world, which allows you to easily create beautiful products and designs. The site provides high-quality stock photos, which are licensed by Pexels and completely free of charge. The site is commonly used by web and app designers, which allows them to browse by themes including pastimes, locations, people, and emotions. The site features hundreds of thousands of stock images to choose from, which is updated daily. Each and every photo is hand-picked by their users or is sourced from free image websites. Popular searches include black and white photography, birthday images, and business videos, along with Cool HD wallpapers.
Pexels was launched in 2014, and since then has significantly grown, which now features videos, along with millions of free stock images. You can also easily upload your own images or easily delete them. The site also features sponsored photos from partners, which will redirect you to their website, where you’ll then have the option to purchase the photos. Every photo and video is free for commercial use, which excludes depicted content such as a trademark, logo, and brand. Pexels also features a convenient app, which is iOS and Android compatible.
Pixabay is a site that provides free images and videos, which can be used for commercial purposes including advertising, blogs, and marketing. Pixabay features hundreds of thousands of copyright-free images and videos, which are all released under the Pixabay license. Every image is completely safe to use, which doesn’t require permission or having to pay royalties. It allows you to copy, modify, and distribute images for commercial or personal use. The site is easy to use, and completely. Pixabay also doesn’t require any sort of registration; you simply visit the site and download your images, but you can’t download the highest resolution unless you register. Since its conception in 2017, the website has experienced significant growth, which now features over 1,100,000 free images, including photos, illustrations, and videos.
If you’re a web designer or professional blogger, then you more than likely are familiar with Shutterstock, which is considered one of the best subscription-based stock agencies. The site features royalty-free photos and images, which has over 220 million files and counting. The images are categorized by theme or content, which includes architecture stock photos, illustrations, black and white photos, Halloween images, along with background stock photos, portrait photography, photos of flowers, food stock photos, and more. Shutterstock features a global network of creative talent, who can help scale your brand or product. Shutterstock also allows users to submit original content, which can generate money every time their content is downloaded. The site has 4 membership options, which includes:
Unsplash is a website that provides stock photography, which has been cited as one of the world’s leading photography websites by Forbes and Entrepreneur Magazine. The site currently has over 1 million free high-resolution images, which features over 110,000 contributing photographers and generates more than 9 billion photo impressions per month. Unsplash features a variety of different categories including Christmas, birthday, summer images, food images, and are often used for editorial and commercial use. The images are used by thousands of bloggers and web designers, along with marketing specialists and graphic designers.
Canva is a website that features millions of high-quality free photos. Each photo is categorized including nature, fashion, interior, sport, and vintage, which features over 40 categories in total. As a web designer, it allows me to design, publish, and create professional layouts with stunning graphics. The site contains millions of stock photos, vectors, fonts, and illustrations, along with photo editing tools and filters. Since its launch in 2012, Canva currently has over 750,000 users and is continually growing.
Burst is a site that features free high-resolution images, which can be used for commercial and personal use. The site includes popular categories such as Fall, home, Halloween, business, aerial, family, and holidays. The site is powered by Shopify and contains thousands of open-source images, which can be used for any purpose, including school projects, client work, print ads, menus, along with web design and commercial use. Burst is a royalty-free service, which helps photographers share their work with a wider audience.
When it comes to stock photos, you have some sites to choose from. No matter what site you go with, make sure to read through the creative comments for the picture. Follow the rules and make sure to give credit where credit is due.